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The site states the following, "Start Fulfilling Your Career Goals Today." I noticed that the web site said " Search for opportunities with Heartland Dental." They also stated " Whats most important to you? Heartland Dental is committed to helping every supported dentist and team member advance at every stage of their professional journey. Heartland Dental offers world-class, non-clinical support to dentists and their teams, as well as rewarding careers for support professionals. The Heart of It All. Not Ready to Apply Yet? Join Our Talent Network. Log in to your account." The meta header had Careers at Heartland Dental as the first keyword. This keyword was followed by Heartland Dental jobs, job opportunities in Heartland Dental, and job openings which isn't as important as Careers at Heartland Dental. The other words the site uses is career opportunities.